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Research papers

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Brian Cruikshank, Nilesh Modi
Company: Ipsos MRBI
November 7, 2004
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Citation

Cruikshank and Modi (2004a, November 07). The convergence revolution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-convergence-revolution